The Real Reason People Love Aldi Isn’t What You Think...

Overview

A grocery store where you have to pay to use a shopping cart. No familiar brands. No background music. And products with names that seem impossible to pronounce. It sounds like a grocery store designed by aliens, but it's actually Aldi, the discount supermarket that grew from a small German family business into one -- or actually two -- of the most successful and beloved grocery chains in the world. On this episode of Weird History Food we're taking a look at how a store that breaks almost every rule of modern grocery shopping became a global retail phenomenon. From its unusual shopping carts and private-label products to its ruthless cost-cutting strategies and billion-dollar success story, this is the weird history of Aldi.