How Goldfish Became America’s Favorite Cracker

Overview

Pepperidge Farm's Goldfish have been on supermarket shelves since 1963, so you might think people would be tired of them, but that doesn't seem to be the case. On the contrary, Goldfish are now the fastest growing cracker brand in the United States. In this episode of Weird History Food we take a look at how one woman's quest to find snacks her son could safely eat led to one of the most iconic crackers in history, and the simple, yet clever strategy Pepperidge Farm has used to keep Goldfish so popular generation after generation.