J.C. Penney: Main Street Millionaire

Overview

This program profiles the life and business career of one of America's greatest entrepreneurs, J.C. Penney. Interviews with family, friends, and business associates make clear that Penney's greatness was due not so much to his success as a businessman, but to his unwaveringly high principles. A deeply religious man, J.C. Penney never forgot what was really important to him: God, his family, and his workers. Archival film footage and photographs show the millionaire who took as his salary $1 a day from each of his stores. When his business later failed, he still had his faith and family to fall back on.