Season 1

Herman Lay takes regional and small-time chips business to a national scale with his cutting-edge sales techniques and world-changing packaging technology.

In the 1950s, Ray Kroc franchises McDonald's nationwide, but right behind Kroc a wave of other entrepreneurs try to cash in on the fast food restaurant craze.

Thanks to the industry-defining innovations of three men through the creation of games like Super Mario Brothers, The Legend of Zelda, and Pokémon, Nintendo goes from a struggling playing card company to a video game juggernaut.

A cereal executive's bold idea to finance the "Willy Wonka and the Chocolate Factory" movie kicks-off a candy revolution; in the early 1900s, an underestimated confectioner creates the first wrapped penny candy--the Tootsie Roll.

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