The Impact of the EV Shift: Japan's Carmakers at a Crossroads

Overview

As authorities worldwide announce ambitious new targets, the internal combustion engine, heart of the modern automobile, faces an uncertain future in the race to zero emissions. Dubbed the "EV shift," carmakers are scrambling to replace gasoline and diesel vehicles with battery-powered models, as they bet on the future of transport. Worldwide EV (Electric Vehicle) market share has seen Japan's automotive giants trailing in the wake of other global brands. Amid the greatest upheaval to the industry in over a century, we turn our lens on how Japan's automakers are riding the wave of change.