Overview
From sugar-loaded cereals to iconic TV and movie tie-ins, the 1990s were a golden age of breakfast cereal in America. Cereal brands competed for kids’ attention with outrageous flavors, colorful mascots, and sugary creations that made every morning feel like Saturday morning cartoons. But why were ’90s cereals so sugary? And how did licensed characters, pop culture, and the cereal wars of the 1980s shape the breakfast aisle we remember today? On this episode of Weird History Food, we dig into the bizarre, sugary history of 1990s breakfast cereal and explore how brands turned nostalgia, cartoons, and sugar into a recipe for success.
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