Is Everything Actually Better At H-E-B?

Overview

Think you know what H-E-B stands for? Think again. The beloved Texas grocery store chain has become a Lone Star institution, but its famous name has nothing to do with the slogan “Here, Everything’s Better.” So where did H-E-B actually get its name... and how did a small Texas grocery business become one of the most iconic supermarket chains in the state? In this episode of Weird History, we examine the surprising story behind H-E-B, its unusual name, its rise to Texas grocery-store fame, and the clever advertising campaign that helped create one of the biggest misconceptions about the brand to determine if everything is really better at H-E-B.