Why This Cola Always Comes In Third

Overview

For over a century, Coca-Cola and Pepsi have battled for control of the soft drink industry with massive advertising campaigns, celebrity endorsements, blind taste tests, and increasingly outrageous marketing stunts. But what many forget is that for much of that time, there was a third contender. RC Cola was the underdog soda brand that challenged the giants and introduced innovations that changed the soft drink business forever, so... why was it perpetually stuck in third? In this episode of Weird History, we dive into the history of RC Cola to figure out who really dominated the Cola Wars, why RC Cola struggled to keep up with Coke and Pepsi, and how one of America's most famous underdog sodas went from industry challenger to forgotten brand.