How A Homemade Pickle Recipe Became A $100M Lifestyle Brand

Overview

In 2008, an unemployed guy from Boston started selling pickles out of his car at baseball games. Just 11 years later, he’d built the #2 pickle brand in America with a sneaker collaboration with Patrick Ewing, a clothing line at Urban Outfitters, and even sponsorships in NASCAR; and it all started with a 100-year-old family pickle recipe. On this episode of Weird History Food we take a look at the bizarre true story of how a homemade pickle recipe became a $100-million lifestyle brand and became one of the weirdest American business success stories of the 21st century.