Why Hi-C Ecto Cooler Never Should Have Worked

Overview

Originally launched as a Ghostbusters-themed Hi-C drink in the 1980s, Ecto Cooler became one of the most beloved kids beverages of all time. It even survived for a while after the Ghostbusters franchise faded away. Nonetheless, Hi-C eventually discontinued it and that should’ve been the end... but it wasn't. On this episode of Weird History Food, we're taking a look at how Ecto Cooler became a pop culture legend that fans kept bringing back from the dead.