How Grey Poupon Became The Mustard Of Rich People

Overview

The idea that someone's personality can be judged solely by what condiments they put on their food sounds ridiculous, but one mustard brand actually convinced an entire nation it was possible… and people bought into it. But how did a simple condiment reshape identity, class, and culture? And why did it work so well? In this episode of Weird History, we dive into the surprisingly effective marketing campaign and strange psychology that turned Grey Poupon Dijon Mustard into an unlikely status symbol.