How A Publicity Stunt Nearly Destroyed IHOP

Overview

For decades, IHOP was the place you went when you wanted pancakes, coffee, and maybe to make a few questionable life choices at 2 a.m. But behind the blue roofs and bottomless coffee is a story that starts with nuclear panic… and peaks with one of the internet’s most infamous marketing stunts. What do you think of this stunt? Did you ever eat at IHOB? How was the burger?