The Weird McDonald's Spin-Off That Failed Miserably

Overview

In 2023, McDonald’s was looking for a way to stay relevant and capture the caffeine-crazy, TikTok-scrolling crowd who’d rather sip than chew. To that end, they launched a whole new coffee chain that looked like Starbucks after a U-F-O abduction. It was called CosMc’s, which was pretty appropriate because – it wasn’t long for this world.