Why Vanilla Coke Failed (Then Came Back)

Overview

Vanilla Coke wasn’t just a soda, it was a revelation. A sugary slap to the taste buds that whispered, “Hey, what if your Coke was just a little fancier? A little creamier? A little more vannilla-y?” It tasted like someone poured a melted Coke float into a bottle and said, “You’re welcome, America.” And for a while it was available in every movie theater, vending machine, and corner store. Then all of a sudden, it was gone. What happened? Where did it go? Is it ever coming back?