How Chili’s Got Burned And Came Back

Overview

In the pantheon of casual dining experiences, few middle-class fancy eateries have experienced a trajectory like Chili's. From their rustic roots to an expansive nationwide chain, this southwestern sit-down has seen all the ups and downs of the industry. But where many casual dining chains have entered a modern age of decline, the big red pepper has somehow re-entered the building. So, how exactly did Chili’s get its groove back?