How The California Raisins Became a National Phenomenon

Overview

Weird History Food is taking you back to the 80s to revisit the California Raisins. in 1986, Will Vinton and his advertising team at Foote, Cone & Belding launched a particularly innovative campaign that revolutionized the California raisin industry for the better part of a decade: the California Raisins. A fictional singing group made up of a quartet of claymation raisins who sang popular hit songs, the California Raisins - and Michael Jackson - appeared in television commercials in an effort to create an allure around the rather unremarkable dried fruit.