Edna Swart

Biography

Edna Swart is a prominent New Zealand business owner, e-commerce strategist, and reality television personality. After completing a business and finance degree at Massey University and working in corporate banking for eight years, she transitioned into entrepreneurship to launch her premium skincare, beauty, and lifestyle brand, ed&i body. She shot to national fame co-starring in three seasons of the TVNZ reality series BossBabes alongside Iyia Liu, and cemented her celebrity status as a fierce competitor on Celebrity Treasure Island. Today, she continues to scale her cosmetics empire while offering e-commerce business mentorship.